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Sales Training & Sales Coaching to maximise your company revenue.

Improve your sales figures and processes to achieve more accountability and results within your sales team.

Complete our short 5 minute quiz to get an INSTANT FREE ASSESSMENT on how to improve your sales processes.

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Over 30 Years’ Experience Improving Sales Results

Is your Sales team struggling with consistency or volume of results? We can help fix that.

With over 30 years of experience helping Australian B2B businesses deliver improved sales results, we help you install structure, build habits and improve the accountability of your sales function. 

Our clients receive practical advice on strategy and real-world coaching for your sales team, allowing them to deliver results month after month. With our proven sales coaching, sales training, strategy & planning, the problems of inconsistent sales performance become solveable, allowing you to plan for business growth with confidence.

Sales Training & Coaching

Turn your team into consistent closers. We coach the sales skills that drive results—backed by structure your leaders can use to coach and improve performance.

Sales Strategy & Planning

Build a clear, scalable sales plan. We align your team with one proven approach—so execution is consistent, and growth isn’t guesswork.

Sales Assessment & Education

Uncover what’s holding sales back. We find the performance gaps and fix them fast—with targeted training and clear metrics.

See Our Clients' Results

We have already helped over 1500 Australian businesses grow their sales revenue. Here are a couple of recent examples

Solutions

Sales Profiling
Tailored Sales Process
Sales Training and Coaching
Recruitment Support

At Compass Cars, we tackled inconsistent sales and high staff turnover head-on. By developing a tailored sales process, delivering focused training, and providing ongoing support, we helped Compass Cars boost their sales performance and significantly improve staff retention.

  • 16%Increase in Sales
  • 20%Improvement in Closing Rates
  • 30%Higher Retention

Solutions

Value-Based Selling
Tailored Sales Playbook
CRM Integration
Sales Coaching & Training

Storco’s leadership team wanted to lift sales performance, reduce transactional behaviour and embed a common language for selling value rather than price.

  • 96% Increased revenue
  • 60% Increased lead conversion
  • Increase in repeat business & larger orders

Solutions

Fast Start Sales Plan
Qualification Measures
Structured Sales Process
Customer Language Framework

At Levanta, we refined their sales strategy and improved internal communication. By implementing a fast start sales plan, introducing effective qualification measures, and fostering a structured sales process, we helped Levanta concentrate on high-potential opportunities, leading to a 48% revenue increase and a 90-day reduction in the sales cycle.

  • 48%Increase in Revenue
  • 90-day Reduction in sales cycle
  • Improved Client Satisfaction

Need to improve your pipeline and profit?

Try our quick Sales Capability Quiz to discover how to improve your sales processes and sales team performance.

5 Minutes Well Spent

Why Choose Salesmasters?

Unlocking corporate best practice for B2B businesses to maximise sales growth.

Our founder Peter McKeon is Australia’s Leading Sales Trainer. With over 33 years of experience in sales, business and executive leadership, Peter has helped some of Australia’s largest and most iconic brands build their sales capability, create a profitable sales pipeline and achieve sustainable growth.

  • We have helped over 1500 clients
  • Our ethos is to customise solutions to your business
  • We focus on pipeline growth and profit
  • Practical tools your team can use now
  • We train live — real skills, real results
Sales Training

What Our Clients Say …

Hear from business owners in Australia who have worked with us to maximise their sales performance.

Brett Cowan - Agile Experts

With their unrivalled experience and skill in sales techniques, Salesmasters helped us to implement a sales process that reduced wasted effort and delivered immediate closes.

Steve Martin - MCGlobal Solutions

MC Global Solutions engaged Salesmasters International to develop and document our sales process.  The entire project was clearly explained and resulted in a well-documented sales process which we have rolled out to our sales and technical staff to standardise and improve our sales success globally. It was a pleasure working with the team at Salesmasters International and we are now well positioned to improve our sales results and drive growth in the business

Murray Spiers - Essential Quality Assurance

Salesmasters taught me sales is not just about connecting with people, it’s connecting in the right way, with the right people.  Because of Salesmasters hands-on and practical approach, what once seemed daunting is now second nature.

Emily Haydon - Revere Recruitment

As a recruitment business, we regularly use the Objective Assessments from Salesmasters to determine a good fit for the role, based on the innate qualities and drivers of existing high performers.  Gaye and the team at Salesmasters are exceptional. I would highly recommend. The turnaround time on testing results is so fast, and the level of detail is excellent.  The de-briefing sessions help us make informed decisions from the data collated. We get high-quality insights with an exceptionally fast turnaround time.

Shane Morrissy - Australian Tyre Traders

Peter McKeon and his team at Salesmasters have been an integral part of our growth at Australian Tyre Traders over the past decade. As we have continued to grow and evolve so have Salesmasters. It’s been a rewarding partnership so far and we look forward to continuing our journey with Peter and his team.”

Huw Pryse Lloyd - Kzen8

Salesmasters engineered a world class highly customised sales process for Kzen8 which has now positioned us to scale.