Sales Training & Sales Coaching to maximise your company revenue.

Improve your sales figures and processes to achieve more accountability and results within your sales team.

Complete our short 5 minute quiz to get an INSTANT FREE ASSESSMENT on how to improve your sales processes.

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Over 30 Years’ Experience Improving Sales Results

Is your Sales team struggling with consistency or volume of results? We can help fix that.

With over 30 years of experience helping Australian B2B businesses deliver improved sales results, we help you install structure, build habits and improve the accountability of your sales function. 

Our clients receive practical advice on strategy and real-world coaching for your sales team, allowing them to deliver results month after month. With our proven sales coaching, sales training, strategy & planning, the problems of inconsistent sales performance become solveable, allowing you to plan for business growth with confidence.

Sales Training & Coaching

Turn your team into consistent closers. We coach the sales skills that drive results—backed by structure your leaders can use to coach and improve performance.

Sales Strategy & Planning

Build a clear, scalable sales plan. We align your team with one proven approach—so execution is consistent, and growth isn’t guesswork.

Sales Assessment & Education

Uncover what’s holding sales back. We find the performance gaps and fix them fast—with targeted training and clear metrics.

See Our Clients' Results

We have already helped over 1500 Australian businesses grow their sales revenue. Here are a couple of recent examples

Solutions

Sales Profiling
Tailored Sales Process
Sales Training and Coaching
Recruitment Support

At Compass Cars, we tackled inconsistent sales and high staff turnover head-on. By developing a tailored sales process, delivering focused training, and providing ongoing support, we helped Compass Cars boost their sales performance and significantly improve staff retention.

  • 16%Increase in Sales
  • 20%Improvement in Closing Rates
  • 30%Higher Retention

Solutions

Value-Based Selling
Tailored Sales Playbook
CRM Integration
Sales Coaching & Training

Storco’s leadership team wanted to lift sales performance, reduce transactional behaviour and embed a common language for selling value rather than price.

  • 96% Increased revenue
  • 60% Increased lead conversion
  • Increase in repeat business & larger orders

Solutions

Fast Start Sales Plan
Qualification Measures
Structured Sales Process
Customer Language Framework

At Levanta, we refined their sales strategy and improved internal communication. By implementing a fast start sales plan, introducing effective qualification measures, and fostering a structured sales process, we helped Levanta concentrate on high-potential opportunities, leading to a 48% revenue increase and a 90-day reduction in the sales cycle.

  • 48%Increase in Revenue
  • 90-day Reduction in sales cycle
  • Improved Client Satisfaction

Need to improve your pipeline and profit?

Try our quick Sales Capability Quiz to discover how to improve your sales processes and sales team performance.

5 Minutes Well Spent

Why Choose Salesmasters?

Unlocking corporate best practice for B2B businesses to maximise sales growth.

Our founder Peter McKeon is Australia’s Leading Sales Trainer. With over 33 years of experience in sales, business and executive leadership, Peter has helped some of Australia’s largest and most iconic brands build their sales capability, create a profitable sales pipeline and achieve sustainable growth.

  • We have helped over 1500 clients
  • Our ethos is to customise solutions to your business
  • We focus on pipeline growth and profit
  • Practical tools your team can use now
  • We train live — real skills, real results
Sales Training

What Our Clients Say …

Hear from business owners in Australia who have worked with us to maximise their sales performance.

Brett Cowan - Agile Experts

With their unrivalled experience and skill in sales techniques, Salesmasters helped us to implement a sales process that reduced wasted effort and delivered immediate closes.

Steve Martin - MCGlobal Solutions

MC Global Solutions engaged Salesmasters International to develop and document our sales process.  The entire project was clearly explained and resulted in a well-documented sales process which we have rolled out to our sales and technical staff to standardise and improve our sales success globally. It was a pleasure working with the team at Salesmasters International and we are now well positioned to improve our sales results and drive growth in the business

Murray Spiers - Essential Quality Assurance

Salesmasters taught me sales is not just about connecting with people, it’s connecting in the right way, with the right people.  Because of Salesmasters hands-on and practical approach, what once seemed daunting is now second nature.

Emily Haydon - Revere Recruitment

As a recruitment business, we regularly use the Objective Assessments from Salesmasters to determine a good fit for the role, based on the innate qualities and drivers of existing high performers.  Gaye and the team at Salesmasters are exceptional. I would highly recommend. The turnaround time on testing results is so fast, and the level of detail is excellent.  The de-briefing sessions help us make informed decisions from the data collated. We get high-quality insights with an exceptionally fast turnaround time.

Shane Morrissy - Australian Tyre Traders

Peter McKeon and his team at Salesmasters have been an integral part of our growth at Australian Tyre Traders over the past decade. As we have continued to grow and evolve so have Salesmasters. It’s been a rewarding partnership so far and we look forward to continuing our journey with Peter and his team.”

Huw Pryse Lloyd - Kzen8

Salesmasters engineered a world class highly customised sales process for Kzen8 which has now positioned us to scale.

EXCELLENT
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Based on 13 reviews
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Trevor Macnish profile picture
Trevor Macnish
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The FXD Business can’t thank Peter and his team enough for all the hard work that went into making our customized 2 days of training so successful. What excited us when we started the conversations with Sales Masters was the level of detail that the team went into to find out what we wanted and needed from the sessions. Being able to engage with all of our sales team prior and funneling these comments through to Peter for him and his team to build a unique program for us to overcome our daily objections was priceless. Through Peter’s knowledge, passion and presentation skill set our staff were so engaged, we knew we had the right company when our team willingly and positively participated in Role Play sessions. Our team ranges across many levels of experience and to have them commentating on how they are all learning new things and excited to put into practice what Peter had taught us, you can’t ask for more as a Sales Manager. The follow up from after the training has been excellent and the 2 days was just the starting point of our journey. If you are looking to improve your sales team this is definitely a company I highly recommend.
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Louis Funnell profile picture
Louis Funnell
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Peter and the team were an absolutely fantastic partner in growing our top line sales strategy - resulting in a positive bottom line growth. Implementing the Salesmasters strategy has been a foundational step in increasing our Year on Year sales by 100%. If you are a Sales Leader - or Business Leader - reach out to Peter McKeon. His approach to Sales is different to anything I've seen or been a part of before. Thank you to the whole team!
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Amy Gray profile picture
Amy Gray
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I can't thank Peter enough for the training he provided to Fairview Architectural over the past two days - so much wisdom, so many practical tools and frameworks shared! I sat with colleagues who'd been in sales for 5-20 years, and ALL of them were blown away at the richness of the training, saying it was the best training they'd ever experienced (we were captivated from the very first, 'til the very last minute) - it felt like we were being taught by the teacher of all teachers. Not only does Pete know sales inside out, he is also a phenomenal teacher/trainer, he would constantly check for understanding and use a variety of methods to teach (such as visual aids, real-life examples, role playing, reading, writing, diagrams etc). He had us completely engaged. We all walked away buzzing and feeling like our "sales toolbelt" has just been gifted a whole set of brand new amazing tools! I will honestly be forever grateful because it has filled me with courage to pursue my career change at 40 from Design to Sales, with confidence!! Thank you again Peter - you are absolutely incredible, it was an honour to sit under your teaching and be enriched by your life experience 🙏
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Jim Westerman profile picture
Jim Westerman
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Salesmasters have been working with our company since 2015, and they have delivered best practice sales process that are now embedded in the DNA of Westbuilt Homes from their training and assistance with our sales process. Jim Westerman. Director.
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Leon Thomas profile picture
Leon Thomas
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We have just completed our Sales Plan, Sales Playbook, and a Sales workshop with Peter and the team at Sales Masters. The ability to customise the playbook to suit our business and sales process, combined with industry best practice was really helpful and would have taken me years to complete without them! Thank you, and we look forward to working with you in the future!
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Murray Spiers profile picture
Murray Spiers
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These guys make you think the right way about selling. No gimicks, no bullshit, just set up your sales process properly and follow YOUR bouncing ball. The BIGGEST take away that continues to remove the stress from our sales process: talking about price early in the conversation. It gives a good understanding to the customer of who you are and, more importantly, ensures you are not wasting YOUR time.
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Bradley Dunn profile picture
Bradley Dunn
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Salesmasters International have a profound ability to transform sales teams and sales operations. Our business has used them for many years now to roll-out training/ coaching across our sales teams nationally and the results have always been exceptional. I have found the content to be written in a way that is extremely relevant and customised to our business which increases engagement. The subsequent follow-up, accountability and just genuine care is something not often found these days.
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Mark profile picture
Mark
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Thank you Peter for an excellent training session. I have done a lot of corporate training over my journey in sales this was by far the best session i have done. Your session was about ‘the fist two minutes’ nobody presents this and its one of the most important fundamentals of sales. You presented with professionalism, clarity and understanding putting us on the path to success in the industry. Once again thank you. I’m really looking forward to our next sessions.
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Peter O'Connor profile picture
Peter O'Connor
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Absolutely delighted with the learnings delivered through Salesmasters by Peter to our builder franchisees. Presented a very practical program to develop the sales behaviours necessary to achieve our business goals. A masterful presentation!
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Ross Wakefield profile picture
Ross Wakefield
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The Levanta 2 day sales bootcamp was an intense, highly interactive session full of great learnings and direction on overcoming the many challenges faced by sales teams today. Thankyou Peter.
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