We Know Sales

We assist Australian SMEs to unlock their full growth potential by embedding sales systems, designing custom solutions and demanding accountability until goals are met.

About Peter McKeon

Peter’s sales expertise is world-renowned, and it has led him to share the stage with the likes of Brian Tracey, Jim Rohn, and Tom Hopkins.

With over 20 years of experience in sales, business, and executive leadership, Peter has helped some of Australia’s largest and most iconic brands build their sales capability, create a profitable sales pipeline, and build an all-star sales team that is the envy of their industry. Now he does the same for small to medium (SME) enterprises, bringing corporate best practices into SME’s to help them rapidly increase their sales capability to expand their business effectively and efficiently.

As an accomplished author and respected industry thought leader, Peter’s reputation is a direct result of his capacity to build capability and sustainability for business owners and their sales teams that ensure all sales objectives are unwaverlingly realised.

Peter has been a Board Member and the Vice President of the Chamber of Commerce and Industry (CCIQ), the peak business body that represents 40,000 small businesses for just under a decade.  He has also been closely affiliated with International Leaders as an industry expert for the last eight years. 

Growing SME Sales Revenue with Proven Practices

Unlocking corporate best practices for SMEs reveals unprecendented growth.

1991
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1991

Salesmasters Established by Peter McKeon

He built a reputation in sales, business, and executive leadership.  Working with Australia’s most iconic brands Salesmasters delivered customised sales skills training and sales coaching programs were the DNA of the business for large corporations nationwide.

2009
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2009

Strategic Partnership

Focusing on ways to predict a salesperson and sales teams’ performance we built a Strategic Partnership with SHL, this global talent assessment firm delivered scientifically based assessments and research to our solutions.

The key value to our clients was to provide objective information to support decisions about new recruits and key learning objectives for development programs at the individual and team level.

2011
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2011

Corporate Strategies to SMEs

The shift from Corporate Australia to B2B SMEs began.  Sales development tools initially only designed for Corporate Australia were now introduced to the SME B2B Marketplace.

2012
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2012

Custom Solutions

Using the Corporate principles garnered from its early years, Salesmasters began to scale its offer to a truly customised solution for its SME clientele.  Finally, they had what the top end of town had.

2018
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2018

One Stop Shop

Expanded our core service offering to ensure Salesmasters was a turnkey solution for all things Sales in SME B2B’s.  Now included Sales Playbooks that document the sales process, Company and Product Inductions, Onboarding and In-field coaching programs leveraging technology stacks were delivered providing SME clients with a suite a tool that would reflect what the Top 2% of large corporates did well.

2024
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2024

Expansion

Our team continues to expand with some of the country’s leading sales professionals and technical experts. Supported by a diverse network of partners, today we continue to deliver highly customised B2B sales solutions with a hands-on, detail-oriented approach framed around success metrics that drive accountability.

Top Sales Organisations Choose Salesmasters

We have already helped over 1,000 Australian SME’s transform their sales revenue.

Adam Taylor

Adam Taylor

Sales Leadership & Capability Builder, Learning Designer, Facilitator & Sales Performance Coach

Ralph Gartner

Ralph Gartner

Executive Leadership Coach & Facilitator. Organisational Development Specialist

Kate Strack

Kate Strack

Sales Capability Development, Management & Strategic Human Resources Specialist

Kristin Stephensen

Kristin Stephensen

Learning Designer & Media Producer

Matthew Egerton

Matthew Egerton

Performance Coach. Focused developing high-performance results-focused teams

Steph Barnett

Steph Barnett

Sales Process Consultant, Learning Designer & Project Manager

Wendy Tadokoro

Wendy Tadokoro

Productivity, Process Specialist & expert in crafting Sales Process Playbooks

Gaye McKeon

Gaye McKeon

Strategic Sales Consultant, Project Manager & Marketing Specialist

Experience

The Salesmasters team is practical and resourceful. In addition to our core team, we have an extensive network of partners, contractors, and specialists that we draw on when needed to deliver highly-customised solutions.

Our consultants and associates have over 15 years experience in applying best practice solutions to deliver our sales capability solutions. We do what we say we will do. We roll our sleeves up, focus on the details, and support you every step of the way to get it done. We are committed to your objectives at every step of the engagement, and we are accountable for our performance.

We are a purpose-driven organisation, spending our days working with SME Business Owners to revolutionise their sales through our SME Sales System. We believe life’s too short not to enjoy what we do & who we work with. We attract talented people who appreciate our values & are committed to delivering measurable results.  If you are as driven as us to improve business through sales, we would like to hear from you.