We Know Sales
We assist Australian SMEs to unlock their full growth potential by embedding sales systems, designing custom solutions and demanding accountability until goals are met.
About Peter McKeon
Peter’s sales expertise is world-renowned, and it has led him to share the stage with the likes of Brian Tracey, Jim Rohn, and Tom Hopkins.
With over 20 years of experience in sales, business, and executive leadership, Peter has helped some of Australia’s largest and most iconic brands build their sales capability, create a profitable sales pipeline, and build an all-star sales team that is the envy of their industry. Now he does the same for small to medium (SME) enterprises, bringing corporate best practices into SME’s to help them rapidly increase their sales capability to expand their business effectively and efficiently.
As an accomplished author and respected industry thought leader, Peter’s reputation is built on his unrivalled ability to embed capability and long-term sustainability within business owners and their sales teams – ensuring every sales objective is not just met, but consistently exceeded.
Peter has been a Board Member and the Vice President of the Chamber of Commerce and Industry (CCIQ), the peak business body that represents 400,000 small businesses for just under a decade. He has also been closely affiliated with International Leaders as an industry expert for the last eight years.
Growing SME Sales Revenue with Proven Practices
Unlocking corporate best practices for SMEs reveals unprecendented growth.
Salesmasters Established by Peter McKeon
He built a reputation in sales, business, and executive leadership. Working with Australia’s most iconic brands Salesmasters delivered customised sales skills training and sales coaching programs were the DNA of the business for large corporations nationwide.
Strategic Partnership
Focusing on ways to predict a salesperson and sales teams’ performance we built a Strategic Partnership with SHL, this global talent assessment firm delivered scientifically based assessments and research to our solutions.
The key value to our clients was to provide objective information to support decisions about new recruits and key learning objectives for development programs at the individual and team level.
Corporate Strategies to SMEs
The shift from Corporate Australia to B2B SMEs began. Sales development tools initially only designed for Corporate Australia were now introduced to the SME B2B Marketplace.
Custom Solutions
Using the Corporate principles garnered from its early years, Salesmasters began to scale its offer to a truly customised solution for its SME clientele. Finally, they had what the top end of town had.
One Stop Shop
Expanded our core service offering to ensure Salesmasters was a turnkey solution for all things Sales in SME B2B’s. Now included Sales Playbooks that document the sales process, Company and Product Inductions, Onboarding and In-field coaching programs leveraging technology stacks were delivered providing SME clients with a suite a tool that would reflect what the Top 2% of large corporates did well.
Expansion
Our team continues to expand with some of the country’s leading sales professionals and technical experts. Supported by a diverse network of partners, today we continue to deliver highly customised B2B sales solutions with a hands-on, detail-oriented approach framed around success metrics that drive accountability.
Top Sales Organisations Choose Salesmasters
We have already helped over 1,000 Australian SME’s transform their sales revenue.

Kristin Stephensen
Head of Learning

Adam Taylor
Sales Leadership & Capability Builder, Learning Designer, Facilitator & Sales Performance Coach

Steph Barnett
Senior Sales System Specialist

Chris Blakley
Head of Technology

Wendy Tadokoro
Senior Sales Process Specialist

André Van Der Heyde
Senior Associate

Matt Packer
Senior Associate

Gaye McKeon
Head of Consulting & Operations

Mark McEvoy
Head of Coaching

Alesha White
Client Engagement Specialist
Experience
The Salesmasters team is practical and resourceful. In addition to our core team, we have an extensive network of partners, contractors, and specialists that we draw on when needed to deliver highly-customised solutions.
Our consultants and associates have over 15 years experience in applying best practice solutions to deliver our sales capability solutions. We do what we say we will do. We roll our sleeves up, focus on the details, and support you every step of the way to get it done. We are committed to your objectives at every step of the engagement, and we are accountable for our performance.
We are a purpose-driven organisation, spending our days working with SME Business Owners to revolutionise their sales through our SME Sales System. We believe life’s too short not to enjoy what we do & who we work with. We attract talented people who appreciate our values & are committed to delivering measurable results. If you are as driven as us to improve business through sales, we would like to hear from you.
