Sales Process Design

B2B vs B2C Sales Process Design

B2B vs B2C Sales Process Design

The sales process is the backbone of any business's revenue machine. Still, it varies vastly between B2B (business-to-business) and B2C (business-to-consumer) models. While B2B sales involve complex decision-making dynamics and prolonged nurturing of client...

What Is Sales Process Mapping (And Why Should I Care)?

What Is Sales Process Mapping (And Why Should I Care)?

Sales Process Mapping is the key to unlocking a streamlined and consistent approach to converting prospects into loyal customers. Through this method, businesses craft a detailed visual representation of each step a sales team must take, from the initial contact with...

The Important Link Between Customer Journey and Sales Process

The Important Link Between Customer Journey and Sales Process

How aligning to the customer journey enhances your sales process. Nothing really is more important to mapping your sales process, than understanding the customer journey. Now I know that term “customer journey” has been pretty buzzy, particularly since the pandemic...