Sales Coaching

Salesmasters surpasses traditional coaching boundaries with on-site sales coaching, meticulously crafted to embed and enhance your sales processes, skills, and your sales team’s behaviours.

Tailored Sales Coaching Solutions For Unmatched Sales Performance

For over two decades, Salesmasters has been a cornerstone for SMEs across Australia, delivering bespoke and measurable sales coaching outcomes that propels sales teams to new heights of success.

Sales Process Coaching

In-field, outcomes-based coaching designed to embed your sales process into daily activities, and re-enforce the skills required to consistently deliver sales results.

Sales Mindset Coaching

Observational Coaching develops behaviours, and habits.  Daily practice refines the way customers are engaged throughout the entire sales process, making selling easier.

Sales Performance Coaching

Hands-on support for leaders to prepare coaching conversations, set performance targets, and develop an operating rhythm to achieve business goals. 

Executive Leadership Coaching

Our executive coaching approach develops the leadership to create and maintain the conditions in which all team members can perform highly, and the business can thrive.

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How Your Business Will Benefit From Sales Coaching

“..forging genuine human connections and nurturing them into lasting business relationships.”

In today’s rapidly evolving market, the art of selling has transformed dramatically. It’s no longer just about transactions; it’s about forging genuine human connections and nurturing them into lasting business relationships. This is where sales coaching steps in as a pivotal force for change within your organisation.

Sales coaching isn’t merely an exercise in enhancing your team’s skills—it’s a strategic move towards building a culture of performance, attitude, and outcome-focused professionals. As Peter puts it, “Culture will eat strategy for breakfast every single day in a selling organisation.” By investing in sales coaching, you’re not just improving numbers; you’re cultivating an environment where excellence becomes the norm.

Through our tailored sales coaching programs, we address the core aspects that define successful selling: understanding customer engagement on a deeper level (H2H – human to human), developing resilience and confidence among your salespeople, and mastering negotiation techniques that don’t just aim for short-term wins but foster long-term client relationships.

Moreover, with our guidance on leveraging next-generation sales technologies or ‘sales stacks,’ we ensure that your team is equipped with cutting-edge tools to streamline processes and maximise productivity. In essence, by embracing sales coaching with us, you’re setting up your business to thrive amidst change while maintaining its ethical compass—a balance that resonates profoundly with modern consumers.

Peter McKeon Sales Coach

How Our Personalised Sales Coaching Delivers Tangible Results

Our approach to personalised sales coaching is rooted deeply in understanding the unique dynamics of your business and its people. We recognise that each member of your team brings their own set of motivations and skills to the table—factors crucially important when crafting an effective development plan.

Drawing from extensive experience in the sales arena, we create a safe yet challenging environment conducive to growth. Our personalised programs are designed not only to enhance skill sets but also instill confidence through real-world practice scenarios coupled with constructive feedback loops.

We focus on key metrics such as win rates and pipeline velocity. By honing these metrics through our bespoke training modules—ranging from lead qualification strategies (BANT: Budget Authority Need Timeframe) to closing techniques—we empower each individual within your team to contribute effectively towards achieving collective goals.

By partnering with us for personalised sales coaching services explicitly tailored around YOUR needs—you’re not just investing in another training program; you’re embarking on a transformative journey destined towards tangible results. Our expert help will guide you to increased win ratios, sustained revenue growth, and enhanced customer loyalty—all hallmarks of success in today’s competitive sales landscape.

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The Benefits

“..forging genuine human connections and nurturing them into lasting business relationships.”

Why Sales Coaching?

Our clients enjoy tangible results

Effective sales coaching is built through a partnership between Salesmasters, the salespeople, and their leaders. Our coaching programs deliver the structure and support needed to align people and processes that deliver results.

Karl Sharples - Levanta

The Salesmasters team seeks to understand the issues and provides inspiration for us to find solutions, they draw on array of experience and helps us implement tried & tested sales principals with modern day technology and understanding.

Tony Wright Bus - 4x4

Bus 4×4 engaged Salesmasters when we were in the process of growing our business to the next level, part of this growth strategy was engaging a Business Development Manager.

  Salesmasters helped us through the engagement process ensuring we gathered all relevant information to make the most informed decision when recruiting this high-profile staff member. 

With a very structured process and professional service we will without doubt apply the same strategy into the future.

Paul Catlow - JPT Enterprises

The sales training that Peter offers is above anything I had previously encountered. Our salespeople left his training sessions excited to have a tool bag of techniques that could help them discover clients’ real needs and offer genuine solutions. 

Sales Coaching FAQs

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What is the difference between Sales Performance Coaching and Executive Leadership Coaching?

Sales Performance Coaching is designed for Managers’ who are working at the ground level with the salesperson to monitor their performance as it relates to key metrics within a set timeframe.  The focus is on what is in the sales funnel and what support they may need to exceed expectations. 

Executive Leadership Coaching is working with the Business Owners and Senior Leaders individually and as team to accelerate growth at every level.  Designed for those who want to effectively lead and develop themselves and their sales team to achieve greater results. 

Can you do Sales Process Coaching without Sales Mindset Coaching?

Sales Process Coaching naturally follows Sales Training.  It is designed to work with individuals where they need it most so that they practice the skills they need and can easily adopt the sales process into their daily activities.  

Sales Mindset Coaching compliments Sales Process Coaching.  Having the right sales process and skills alone will not make a salesperson successful.  Individuals who display essential mindsets and sales behaviours not only find sales easier they are more successful.

How long do the sales coaching programs take?

In our experience the most effective coaching programs are between 3-6months.

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Do you use any diagnostics in your Coaching programs?

    Yes, our consultants are experienced in several Diagnostics tools.  See our Assessments page to learn more.

    Do you offer any off the shelf type of coaching programs?

      Yes, we do offer an introductory 6-week mindset coaching program.  Contact us to see if this might meet your needs.